I’m sure many of you have traveled because you’ve published a book. You must do signings, conventions, and appearances to help push your products to audiences and hopefully gain some new readers at the same time. I have done events in the past, probably more, but the biggest worry I had was how to prepare. What should I have with me? What would I need? How can I make sure I’m as ready as possible.The questions can mount quickly, especially for a someone doing their first event. Here are some tips to help you accomplish an event prep.
Before packing I highly recommend making an inventory list of everything that you can mark off as you’re packing. A single convention can take months to prepare for. Buying copies of your book, merch, and everything you’ll need to simply take with you.
Also before you start packing I recommend checking out the hotel’s website. See what they offer you, look closely at the rooms’ pictures on the website to get a good feel for what you may need. I brought my own coffee after finding out the coffee wasn’t very good or strong once.
Know your event’s schedule, what you will have to pay out of pocket for (like parking), and addresses to put into your GPS device.
Be Santa Clause
- Make a itemized list of everything you’ll be taking, every item of clothing to every tiny piece of merch. You’ll be checking it twice if not three times.
- There’s a saying that the more totes, the bigger the truck, or if there’s a trailer behind a vehicle the bigger the vendor. From what I’ve witness it’s true. The more you have to pack the more you’ll use to haul the luggage and bins around.
Recommended Items to Pack/Don’t Forget
- Three outfits per day. Some may call this much, but you never know what could happen. Hate to be the person walking around with the breakfast spill on your shirt all day. You’ll need one for event and if you feel like you need to change before dinner it’s best to have something different. Vendors sometimes have dinner together after a day of convention work.
- Big bins are your best friend.
- If you’re going to a convention or signing event in another state, the best advice I ever was given was to take no less than 50 of the first in a series with 25 or 30 copies of the rest of the books in the series. 50 copies of every other book you plan on taking with you. You may not sell everything or anything, but the best plan is plan to have more than you need just in case.
- Take a laptop, its cords, its charger, and anything you need to have that laptop function. Whether its to play a book trailer on it, for someone to shop online for a book you may not have, or for you to use a laptop is key.
- Bring a power strip. Sometimes you’re only given an outlet near your table, a power strip is the best thing to maximize its usages. Do remember not all places will provide power for your space, but if they do this is a must have.
- Make sure you have a folding table. Some places will provide a table for you, but most of the time no. Make sure you take your table as a back-up.
- Remember your ‘swag’ or your merch. Either to sell or to give out.
- Don’t forget your tablecloth and/or signage. If you have a table cloth to fit the above mentioned table, great! Sometimes you don’t need it, but it’s always to get one. Sometimes the tables, if they supply, are rough and you want to make your spot ideal as possible. Signage is great to tell who you are, what you’re selling, or where they can get freebies! Also a table cloth is real handy in hiding any big blue colorful totes you used to haul your items indoors before the convention or signing began.
- Bring display cases or book stands! This is option depending on what you want your space to look like. Shelving helps hold many items, especially if you have a lot of things and a small bit of space up front. A table can have books laying down on them, but a stand that’s upright can beautifully showcase your work.
- Bring your business cards and their holder!
- Phone and charger.
- I’ve been told 50-100 petty cash, lock box for your money, a receipt book, and whatever device you need to make online sales through your phone or laptop.
- Any table decoration you want to liven up your book displays, hold your swag on, and things that draw attention.
It seems like a lot, good because it is. Over time it’ll be routine though. You’ll be alright.
Quick Reminder Tips/Final Advice
What I did before traveling was to pre-pack everything in my tote and bags. This gave me a good idea how much room I was going to need before packing my vehicle. It also allowed me to head out first thing in the morning without worrying. First timers may not have much, I had a single tote once with two suitcases that held my clothing and my important items.
Remember as you’re packing to mark off your itemized inventory list (the thing mentioned earlier before the list here) and don’t get rid of it, pack it too. When you go to pack up to go home you will then have the list of everything you packed and reuse it as a checklist to make sure you pack everything up and nothing is left behind.
My first convention I ended up taking my table, one big blue tote with everything in it, two large bags of clothing (my husband/helper came with me) my laptop, and all my other items. I did an event locally to raise money for a school nearby. Took my tote, table, tablecloth, and all the books and items I had at the time. I also asked other indies to send me some of the swag they give out for free so I could help them spread the word locally.
After the event ended I got some sleep, and then was up again working on a story in the middle of the night ignoring the sounds from the hallway. I was posting on my social media through my laptop since I didn’t have a better phone at the time. As my husband was driving I also caught some more sleep.
Some authors give out candy, I don’t recommend it. I have talked to me that tried this and discovered that people would come up to grab the candy and keep going. It brings people to the table, yes, but not to stay, not to buy, and not to talk for longer than it takes to get themselves a few pieces. I’m sure some would disagree with me on this though.
Worried how to get hold of some of the items mentioned, like swag items? Don’t worry I’ll be doing another post about swag/merch help.
Did this piece help you? Let me know in the comments! I knew this was something I was going to eventually post. I haven’t done many events, but this mainly what I do, advice I’ve been given and practiced, and recommend. Got a piece of advice I forgot?Let me know!
Categories: The Word